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Startup Manager Training

A tactical training program for new and first-time managers within the world of startups.

Managers have the hardest job.

According to Gallup research, managers are the most important variable in employee engagement.

When employees leave a company, there’s a high probability they are leaving their manager — not the job!

Don’t make the mistake of overlooking your management teams.

Management is hard.

Startup managers deal with changing priorities, product pivots, higher expectations, minimal systems, and no formal development paths.

People go to school to learn technical skills to exceed as high-functioning individual contributors-but people don’t go to school to learn about feedback, hard conversations, performance reviews, developing others, managing up, advocating for themselves — and more.

Startups have minimal to zero time to provide the right training to cover the leap from IC to manager. This program changes all that.

*2026 waitlist now open!*

*2026 waitlist now open!*

Learn tactical & evidence-proven management and leadership skills.

According to Gallup research, managers are the MOST important variable in employee engagement.

When employees leave a company, there’s a high probability they are leaving their manager — not the job!

Don’t make the mistake of overlooking your management teams.

Startup manager training might be for you if:

  • You’ve grown fast, but your leadership systems haven’t kept up

  • Decisions are unclear or get revisited too often

  • There’s visible tension between functions (e.g. sales vs ops, field vs HQ)

  • Roles and responsibilities are murky and people are duplicating work or dropping balls

  • Feedback is missing, misfiring, or misinterpreted

  • A key leader has lost trust — or the team has lost trust in them

  • You’re prepping for a retreat, reset, or reorg and want to do it right

  • You’ve tried team offsites, but they didn’t change day-to-day operations

Who is this for?

New & First Time Managers

You excelled as an individual contributor but need help as a manager. Strong individual contributors don’t always easily transition to management.

Founders & Entrepreneurs

Founders know a lot about fundraising and growth, but managing others may be a mystery. Meet your growth goals by leveling up your management.

Experienced Managers

You’ve been managing for a while but were thrown into the deep end with little support. You want to take your management skills from B to A+.

What we do

The Startup Manager Development Program

1.

Management Foundations:

Mastering Human Relationships

  • Understand the unique role of a manager in the startup world.

    What you’ll learn:

    ✔️ Deeper self-awareness around your natural management strengths.
    ✔️ Your management blind spots.
    ✔️ Growth action plan to track your progress.

  • Trust is a buzzword that managers, leaders, and companies throw around. We will unpack it so it is no longer ambiguous.

    What you’ll learn:

    ✔️ The mindset shifts required to be a successful startup manager.
    ✔️ Tactics to build trust in a remote environment.
    ✔️ Constructing an operating manual
    ✔️ How to individualize your management approach.

  • Poor communication creates more work. Communication becomes increasingly more important as level up in your career.

    What you’ll learn:

    ✔️ What remote managers do differently, including communication shortcuts and hacks.
    ✔️ The difference between B- listening and A+ listening.
    ✔️ You’ll practice. A lot!

  • Learn how to give performance-changing feedback and appreciation.

    What you’ll learn:

    ✔️ Proven frameworks for giving and receiving feedback.

    ✔️ Templates, tools, cheatsheets, and more.

    ✔️ You’ll practice. A lot!

  • Build the confidence to have difficult conversations to dial down conflict.

    What you’ll learn:

    ✔️ Proven frameworks and secrets to managing conflict at work.
    ✔️ How to reframe conflict.
    ✔️ How to manage clashes.
    ✔️ Templates, tools, and cheatsheets.
    ✔️ You’ll practice. A lot!

  • Master 1:1s, how to performance manage, coach, and develop your people.

    What you’ll learn:

    ✔️ Lead performance reviews and development conversations.

    ✔️ Recognize how to conduct powerful 1:1s as a mentor-coach.

    ✔️ Address challenges and ask questions with low performers.

    ✔️ Interpret PIPs and how they should be used.


2.

Management Foundations:

The Technical Toolkit

  • People cannot read minds! Set clear expectations, delegate effectively, and build a high-performing team. Time management included!

    What you’ll learn:

    ✔️ Set clear project expectations with different frameworks.
    ✔️ Manage workloads (self and team) confidently.
    ✔️ Avoid expectation hangovers.
    ✔️ How to delegate with confidence and build a culture of accountability.

  • Set yourself up for success. Learn how to recruit and hire the best team.

    What you’ll learn:

    ✔️ Examine how to assess tradeoffs associated with hiring decisions.
    ✔️ Explore a hiring and job interview framework that will ensure you hire the right fit.
    ✔️ Recognize what to look for in technical interviews for startups.
    ✔️ Explain reference check hacks that nobody tells you about!

  • Effective decision-making can be the difference between success and failure in any leader. Learn the most popular frameworks used at startups.

    What you’ll learn:

    ✔️ How to build a strategic plan.
    ✔️ Describe different strategic decision-making mental models to drive results.
    ✔️ Assess tradeoffs associated with decisions and develop strategies for effective risk mitigation.
    ✔️ Describe how to predict challenges before they arise.


3.

Management Foundations:

Unspoken Challenges

  • Success as a manager is not just about managing down!

    What you’ll learn:

    ✔️ Skills for positive relationships with your superiors and your peers.
    ✔️ The best way to communicate up and across.
    ✔️ How to sell your ideas to others.
    ✔️ What to do when interests and opinions aren’t aligned.

  • How to advocate for yourself, and your team, and how you can grow into the next phase as a leader.

    What you’ll learn:

    ✔️ Clarity around your current role and your future goals.
    ✔️ How to advocate for yourself.
    ✔️ How to advocate for your team.

  • Navigate change, uncertainty, and challenges inherent to the startup environment.

    What you’ll learn:

    ✔️ Change management frameworks; lead through constant change.
    ✔️ Tools and strategies to set yourself up for success.
    ✔️ Support your team members in becoming more comfortable with uncertainty and change.

About your coach 

Who is Alice Ko?

For the past 20+ years, I’ve worked for innovative organizations, tech startups/scaleups, agencies, non-profits, the Big 4, and corporate conglomerates. I’ve worked on every type of team imaginable - and experienced the good and the bad.

I’ve been an IC and people manager at multiple organizations so I feel your pain. Working as a new manager has a different set of challenges and you don’t always get the support you need.

How I started

I built this program for myself when I sought ways to make my management easier and my team more productive.

I even became a certified coach to improve my management skills!

That’s how I accidentally discovered my passion and skill for coaching, facilitating, and training.

So, I launched a CliftonStrengths consultancy.

Then, companies asked me to train their startup teams and new managers.

And just like that, this program was formed.

Why I love doing this

  • This is the program I wish I had when I started managing.

  • There’s nothing I love more than supporting people through one of the most challenging transitions in their professional lives.

  • That’s why I run small, curated group cohorts that are customized to the participants.

  • Everybody gets the attention they need to succeed.

  • This is not a webinar or lecture series. I know each manager’s name and unique challenges.

  • Each manager has direct access to me between sessions.

  • All groups are high-touch, personalized, and you’ll feel like you have personal coach on your side.

  • Together, we mimic the environment of a team forming trust and working through challenges together.

  • We learn how to create safe spaces where people share real challenges, give real feedback, and learn together.

  • Participants gain a new mindset with frameworks and tools to excel as people managers.

Credentials checklist

✓ Worked with 100+ teams
✓ Worked with over 1200 StrengthsFinder profiles
✓ 3x Marketing Director at fintech startups
✓ Certified in Gallup’s CliftonStrengths
✓ Associate Certified Coach (ACC) with ICF
✓ CPA, CA from KPMG (active CPA)
✓ Graduate of Landmark Forum
✓ Graduate of Non-Violent Communications course
✓ Graduate of The Corker Co.’s Facilitator Training
✓ Graduate of Conscious Leadership’s Introduction
✓ Graduate of Radical Candor’s Feedback Course
✓ Mental Health First Aid Certificate

How is this new manager training different?

  • Forget anonymous webinars where you're just one of 60 faces in the background. This manager training program is interactive, engaging, and designed for hands-on learning. I’ll know your name, your challenges, and your progress. Expect real-time coaching, role-plays, and dynamic discussions that keep you involved and energized. 

  • This isn't a one-size-fits-all training. From pre-session check-ins to in-session polls that shape our focus, every element is designed to meet your needs. While we cover essential management fundamentals, each cohort and individual receives personalized guidance and support.

  • Each cohort is intentionally small for deep conversations and meaningful practice. Welcome to an open space for honest dialogue, shared growth, and collaborative learning. 

  • Each participant receives direct access to me. You won’t just hear from me during class. I provide continuous virtual support and accountability between sessions. Expect check-ins, reflection prompts, and encouragement. Had a tough meeting at work? I’ll be there to follow up and cheer you on. This is more than training. 

  • Each participant receives direct access to me. You won’t just hear from me during class. I provide continuous virtual support and accountability between sessions. Expect check-ins, reflection prompts, and encouragement. Had a tough meeting at work? I’ll be there to follow up and cheer you on. This is more than training. 

  • The CliftonStrengths assessment and CliftonStrengths for Manager Report is collectively valued at $90 USD. Your strengths make your management style unique. The CliftonStrengths report helps you leverage your talents for greater team and organizational success. 

  • Never feel lost again. Access workbooks, templates, and tools to help you with everything from performance reviews for startups to effective 1:1 meetings with remote teams. Best of all? Your access won’t be cut off.

  • Once you’ve grasped the fundamentals, we’ll dive deep into your specific challenges in a personalized 1:1 coaching session with a certified, professional coach—perfect for addressing your real-time challenges.

    You also get access to a Catch-up Session, because we know that life happens! Whether it's a vacation, illness, or unexpected meeting, we make sure you won’t miss out. Join a live, private catch-up session to stay on track.

  • Knowledge is just rumor until it lives in the body. Weekly challenges between sessions help you apply what you’ve learned, with personalized feedback. And yes, it’s gamified. 

Join the 2026 cohort or get a customized program!

Personal coaching. Real support. Tangible results.

Get 24/5 access to your trainer and coach.

FAQs

  • This program is designed for first-time managers and team leads inside growing startups. It’s especially helpful for high-performing individual contributors who were promoted because they’re great at what they do, and now need to learn how to lead others without losing sight of their own strengths.

    If you’re building a leadership bench in a fast-moving company, this is for you!

  • Because startups are different!

    There’s usually no perfect org chart, no settled process, and no “how we’ve always done it.” Managers are often leading former peers while juggling shifting priorities and tight timelines.

    Instead of teaching generic management theory, this program focuses on leading in ambiguity and using your CliftonStrengths as a foundation. We help managers understand how their natural talents show up under pressure, in feedback conversations, and in moments of conflict.

  • The real ones!

    • How to give feedback without overthinking it.

    • How to run one-on-ones that aren’t awkward or transactional.

    • How to delegate when you’re used to doing everything yourself.

    • How to hold people accountable without becoming the “bad guy.”

    We also explore how different strengths show up on a team and how to manage talent in a way that builds energy rather than burnout.

  • Yes! No two startups operate the same way, and no two leadership teams have the same strengths profile.

    The training is tailored to your company’s growth stage, team dynamics, and the specific strengths patterns that show up in your managers. That way, the work feels relevant and immediately usable, not theoretical.

  • It helps, but it’s not required.

    If your team has already completed the CliftonStrengths assessment, we’ll build directly from those results. If not, we can incorporate the assessment into the program so managers gain language for their natural talents and learn how to lead from what they do best.

  • It can take the form of live workshops, a cohort-style program, or a series of sessions spaced out over time.

    The goal is practical application. Managers leave each session with tools they can try right away, along with a deeper understanding of how their strengths influence how they communicate, motivate, and make decisions.

  • That depends on what you’re trying to build!

    Some startups choose a focused workshop to align their managers quickly. Others opt for a multi-session experience so managers can practice, reflect, and come back with real questions. We’ll design something that fits your timeline and capacity.

  • You can expect managers who feel more confident and less reactive.

    They’ll have clearer language around expectations, a better understanding of how to lead different personalities, and more awareness of their own blind spots. When managers understand their strengths and how to aim them intentionally, communication improves and team trust tends to follow.

  • It can, yeah!

    One-on-one coaching is often layered in for managers who want deeper support. Coaching creates space to unpack real scenarios and explore how their strengths are helping or hindering them in specific situations.

  • Very much so! Many startups operate in distributed environments, which makes clarity and trust even more important.

    We address how strengths show up in written communication, virtual meetings, and cross-functional collaboration so managers can lead effectively regardless of location.

  • Earlier than most companies think.

    Waiting until managers are overwhelmed or teams are disengaged makes the work harder. Investing early helps managers build strong habits from the start and prevents avoidable friction as the company scales.

  • If your managers are saying things like “I was never trained for this,” or if high performers are struggling after promotion, that’s usually a signal.

    If you’re growing quickly and want to build a leadership culture grounded in strengths rather than stress, it’s probably time.

Read the blog

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